Tracking Your Facebook Fan Page Interactions with Facebook Insights
Watching the number of fans of your Facebook page waver up and down can often be frustrating–especially when you don’t know what caused the change. Was it that controversial post on money? Or are you just posting too frequently? Thankfully, Facebook has provided you with a tool to learn more about how your users interact with your page: Facebook Insights.
Facebook Insights is a statistics tool much like Google Analytics which helps you track your user interactions, from views to likes to comments.
For a great introduction to Insights, check Mashable’s Beginner’s Guide to Facebook Insights.