Improving Student Communications with Mass Texting Services
Over the next four posts, weâ€™ll be breaking down why to use texting and in what contexts, what mass texting services to use and why, including screencasts and instructions for the best mass texting services.
Letâ€™s get started.
Most of your students use Facebook, some use Twitter, but 99.999% of them text. All the time. You see it every day, in nearly every situation. Texting is where they are, so weâ€™re going to go there too with mass texting.
Mass texting and regular texting are two different things.
How Mass Texting And Regular Texting Are Different:
Mass texting and Facebook are two different things.
How Mass Texting Compares to Facebook Groups For Your Students:
Which Groups Are Appropriate for Mass Texting?
The short answer is groups of more than ten people.Â This includes, but is not limited to:
- Your leadership team
- Your whole campus ministry
The reason for this is because it’s tediousÂ to text more than ten people at the same time, especially on a repeating basis.
Which Groups Are NotÂ Appropriate for Mass Texting?
The short answer is groups of less than ten people. This includes, but is not limited to:
- Your small group
- Your staff team
In texting situations with less than ten people, send the texts from your regular cell phone, not a mass texting service. The reason for this is that texting less than ten people at a time is not extremely tedious, and it’s much more personal.
What is not appropriate to send in a mass text message?
Your students will read text messages 99.999% of the time. But that does NOT mean you should text them about everything.
Do NOT text your students about things like this:
- Your regularly scheduled meetings that everyone knows about (like worship gatherings and leaders meetings.)
- Your random thoughts (your students love you, but they donâ€™t want you to mass text them everything God is speaking to you about your campus ministry, sorry.)
- Info irrelevant to them (use your discernment/ask students what they want and donâ€™t want to hear about via mass text message.)
What is appropriate to send in a mass text message?
The short answer of what to mass text to students is alerts.
Here are some examples:
- Last minute reminders (â€œJust a quick reminder, come to game night in McDonald Hall at 7. Bring friends! Msg&data rates may apply. Txt STOP 2quit.â€)
- Sudden changes (â€œCru here. Last minute change: leaders meeting is now in the business building, not the sociology building. Text Brian, 9285555555 to ask ?â€™s. Msg&data rates may apply. Txt STOP 2quit.â€)
Again, weâ€™re talking about mass texting. If you are using regular texting to text individual people you can text them about whatever you want because itâ€™s personal, specific, and relevant to them.
Texting is one piece of a larger strategy for communicating with students. Out of the billion mass texting services, weâ€™ve narrowed a few options to help you in your ministry. That’s coming next.
Photo via Flickr user Lordcolus