Facebook groups versus pages for campus ministry
This post is a continuation of yesterday’s post on using Facebook as your ministry’s “home base.”
As Facebook has developed, the choice of how to represent your campus ministry has become more complex. Brian Barela recorded a screencast at Media for Ministry teaching about the differences between profiles, groups, and pages.
If you want the quick and easy answer, a Facebook page is the best option for ministries. This is especially true since Facebook made some changes to the features of Facebook groups–changes made even since this screencast. Facebook groups are still helpful, but more for organizing sub-groups like small groups, ministry teams, or leadership teams. Creating a personal Facebook profile for a group is a huge faux pas; avoid this if you don’t want to annoy students with your lack of Facebook know-how.
Check out the screencast for more on the differences between the three Facebook page types.
Over the next few months, we’ll be talking about how to better use some of the features of Facebook Pages to your ministry’s benefit; in the image above you can see a picture of Facebook Insight, a tool you can use to see how your fans interact with your page.
(image from flickr user cambodia4kidsorg)