New Year’s Resolution: Get your mail under control

So, maybe by now we’re beating a dead horse trying to get your email under control. We want you to check your email less, get your inbox to zero, and set up the Trusted Trio. But it’s a new year! Now is the time to make it happen. The Next Web (via Lifehacker) are making a…   Read more


Spend Even More Time Crafting a Compelling Email Title This Holiday Season

“The volume of commercial messaging increases during the Christmas period, while the focus narrows. A lot of retail emails and advertising cover similar ground: deals, discounts, gifts and giving.”–source With so many more emails being sent to people at this time of year it’s critical to spend time on crafting a compelling title to your…   Read more


Your Donor’s Preferences Are Most Important in Online Fundraising

Have you ever asked your donors which online communication channel they prefer, and how often? It’s easy to skip right over your donor’s preferences and tailor your online communication tools to your preferences. Facebook seems to be the place many ministry fundraisers communicate primarily from their preferences.  ‘Please Do Not Create a Facebook Page for…   Read more


Being Fruitful in a Time of Transition: Relationships

I recently moved from Florida to Chicago, and my physical location isn’t the only thing that changed; I transferred cities, regions, climates, jobs, workspace, and much more. Reader Ross Black suggested we write an article about being fruitful in a time of transition, and I thought I might write the article I wished I had…   Read more


Being Fruitful in a Time of Transition: Momentum

I recently moved from Florida to Chicago, and my physical location isn’t the only thing that changed; I transferred cities, regions, climates, jobs, workspace, and much more. Reader Ross Black suggested we write an article about being fruitful in a time of transition, and I thought I might write the article I wished I had…   Read more